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Don't Waste Your Money on Advertising that Doesn't Work!There's no shortage of ways to waste your money when it comes to advertising packages that simply don't work. Learn to avoid them, and your pocketbook will thank you. "Guaranteed Visitors"
Deals It has been my experience and opinion that the majority of untargeted advertising campaigns, intended to bring thousands of visitors to your site, are a complete waste of money. There may be a few that actually work, but the vast majority are a total waste of money, and the good ones are usually prohibitively expensive for the average website owner. "Guaranteed visitor" deals are usually a waste of money because because the "traffic" usually comes from untargeted popup ads, rather than "real people." Visitors often close their browser before your site even fully loads.The problem is untargeted campaigns such as Opt-in email lists, and other similar packages may bring you thousands of hits as promised but will usually result in a 0% sales for you, and you cannot demand a refund, because they only guarantee traffic to your site, NOT sales. Some advertisers also may not even be producing "real visitors," so you may see the hits in your stats, but 0 clickthru's to your affiliate links or ordering page and 0 sales! This is why there is clearly NO substitute for building your own Opt-in list with your own autoresponder which I will go into detail later. For autoresponders, I highly recommend AutoFollowup. For the price, $29.00 you won't find a better deal anywhere! howtocc.com - Network marketing campaign to "Guaranteed 20,000 Unique visitors." Talk about advertising campaigns that don't work, this one has got to be the worst waste of money on advertising I have ever seen! After having paid my $570.00 for his services, 20,000 hits certainly did register in my tracking log, but but since it was delivering a 0% clickthru rate and consequently NO sales, I soon had serious doubts that they were even real visitors. After repeatedly contacting the vendor, both by email & telephone with numerous bounced "over-quota" Yahoo! emails, and totally unprofessional support, I demanded a full refund, which at first was declined. Much to my surprise, I later received a partial refund of $300, only after having filed a complaint with his local BBB. This vender also way over-charged for his services. A competitor, Adscholar was charging $160 for what appeared to be, the exact identical service. Adscholar - Opt-in email campaign Cost: $160.00 for "general" Opt-in email to 50,000 subscribers. This campaign was equally disappointing. While it also apparently produced hits to my tracking log, it also failed to produce ANY results and consequently NO sales. It's all too easy for webmasters who are new at this business to be fooled into the thinking they can easily buy a magic bullet that will make their sales explode. Search Engines Another costly mistake that's all to easy to make is getting your site dropped banned from a major search engines, especially Google by participating in "Link farms." Google and many others do not allow these. Participation in these links exchanges may give your link popularity a big boost for a while until you get caught and your listing at Google suddenly vanishes one day. This happened to three of my sites. Fortunately after apologizing to Google, and removing the offending link pages, they soon reinstated my sites and warned me to be careful in the future of participating in these programs. Google is a very important search engine, so you will want to always be on their good side. If you are not exchanging links directly with fellow webmasters, I have found that simply leaving my URL at the bottom of my postings at various discussion groups helps build link popularity quite a bit, and it's perfectibly acceptable to leave your URL at the bottom of your message. Be sure to pick a discussion forum that's already doing well on Google or other search engines, and automatically converts URLs into active links. Learn how you can really make a living online from a website marketing expert who gave up working 9-to-5 for somebody else, long ago. Discover More |
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